Engage Loom on Instagram: "Synoptik’s ad succeeds because it aligns with proven performance patterns in eyewear advertising: campaigns built on relatable storytelling deliver significantly higher engagement, with Nielsen reporting that story-driven ads boost brand recall by 55% compared to product-only messaging. The “blurry view” narrative taps into a real customer pain point - unaddressed vision problems - which affects a large market. According to the World Health Organization, 2.2 billion pe