About this research This study is Pew Research Center’s latest effort to explore the landscape of teens and technology today.

SAN FRANCISCO—Snap and Samba TV have released a new study showing that Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies. The results showed an ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

Snapchat is advocating for creators now more than ever, sharing results from a recent third-party study that shows how creator partnerships can help a brand boost its reputation among consumers, drive ...

“With students – mostly GenZ – using up to five different screens over the course of the day and evening, it should be of no surprise that they are not married to just one platform," said Michael ...

Researchers from Cornell Social Media lab and ReImagination Lab have studied the social media application platform Snapchat in hopes of learning how its unique design features affect our relationships ...

Creator partnerships with brands can help boost not only awareness but also purchase intent across Snap’s platform, according to research released by the company. Among the findings was that creator ...