When was the last time you took a good hard look at your marketing and sales qualification process? I’m convinced that qualifying customers is a dying art. The basis for my conviction comes from the ...

Sales productivity tools are reemerging to address many of the challenges facing companies today that cannot be solved through CRM alone. A new Aberdeen Group report, "Sales Productivity Tools: ...

Every business goes through a similar series of steps to make a sale. Understanding how the sales process works will help you maintain a consistent approach to turning leads into customers.

Opinions expressed by Entrepreneur contributors are their own. In today’s climate, just about everyone thinks that they can build an “app for that.” While I had a feeling that getting our innovative ...

This helpful tool describes the stages of a potential customer: identified, qualified, active consideration, negotiation, pending sale, or purchase order received. Learn what information is necessary ...

Hard work cannot compensate for outdated or inaccurate data, and technology cannot fix poor qualification. Predictable ...

Many marketers understand that getting sales and marketing to work together can be challenging! One effective way to improve alignment between these two areas is to organize your teams to encourage ...

Sales can often feel like a juggling act—balancing lead research, crafting personalized outreach, and following up across multiple platforms, all while trying to stay organized and efficient. If ...