Editor’s note: This article has been updated to include responses from El Pollo Loco corporate officials. Colorado Springs’ first El Pollo Loco debuted last week, opening more than four years after ...
El Pollo Loco has executed an asset-light turnaround, driving a ~30% stock gain and outperforming peers, with a strong Q4 and robust opening pipeline. LOCO’s menu innovation, protein-heavy bowls, and ...
El Pollo Loco debuted its new Loco Tenders last weekend at the Revolve Festival, an invite-only party hosted during Coachella. The company describes the Loco Tenders as a “Mexican-spiced twist on the ...
El Pollo Loco CEO Liz Williams doesn’t believe the fire-grilled chicken chain has a national competitor. Her evidence is the performance of restaurants in New Mexico and Washington, both of which ...
El Pollo Loco is set to unveil a brand refresh on May 15, 2025, aimed at enhancing its identity and connection with customers while emphasizing its commitment to fire-grilled chicken. Under CEO Liz ...
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