Live, linear TV networks still see benefits for continued top viewing prime-time programming genres. Is this top-line, upper-funnel, viewership data still enough to sway advertisers to any degree? The ...

2024 will mark the first year that total global advertising revenue will top $1 trillion, media buying giant GroupM forecasts. By Alex Weprin Senior Editor The ...

The E.W. Scripps Co. is eliminating more than 200 jobs and will “wind down” its national news programming, as the company cites an adverse advertising environment. In a memo to employees, CEO Adam ...

Guideline reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per cent performance. Guideline leverages ...