Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential ...

What are intent-based architectures in blockchain technology? As blockchain technology continues to evolve, a new paradigm known as intent-based architecture is gaining traction within the developer ...

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly ...

At its heart, marketing is the practice of connecting people or businesses with products and services they need and want. Being able to understand your customers' needs is critical to providing the ...

Optimizing content starts with knowing what the search intent of your customer really is. Learn to create a strategy around search intent. When thinking about optimizing content, your top priority ...

In acquisitions of privately held companies, a letter of intent/term sheet is often entered into by both parties. The purpose of the letter of intent is to ensure there is a “meeting of the minds” on ...

What was it like to grow up as the daughter of Deepak Chopra? You never think of your dad as anything different than your dad. My brother and I had very normal childhoods. We grew up in a suburb of ...

Christina Majaski writes and edits finance, credit cards, and travel content. She has 14+ years of experience with print and digital publications. Charlene Rhinehart is a CPA , CFE, chair of an ...