This, historically, has worked. As noted by NBC, studies have consistently shown that fluoridated water reduces tooth decay in a population by around 25 percent. However, some take issue with fluoride ...

Fluoride toothpaste in fluoride-free toothpaste tubes caused a recall of boxes of children’s fluoride toothpaste by Colgate-Palmolive. The boxes say they contain Hello Wild Strawberry fluoride vegan ...

Colgate-Palmolive's toothpaste brand hello is debuting a new “Everyday Yay” campaign that makes daily hygiene tasks, such a brushing your teeth, more fun. The creative is by Walrus — and it's the ...

Craig Dubitsky is behind some of the most disruptive CPG brands of the last decade — he founded the Hello oral care and Eos lip balm brands and was an early investor in cleaning brand Method. But ...