Remote: Press the fast-forward or right directional button. Website or app: Drag the progress bar to the right or tap the forward 10 seconds button. You can’t fast-forward live TV. Skipping ads on ...

New research from Hub shows that 53% of TV viewers would rather watch ad-supported online TV than pay for a subscription. But if technology gives them the ability to skip those ads, they’ll use it!

Here’s some video engagement research from an unexpected source: the American Psychological Association (APA). Swiping through online videos to relieve boredom actually makes people more bored and ...