This article was originally published by Dawn Burke, Marketing Manager, at Suttle-Straus in Waunakee, Wis., on the Suttle-Straus blog. There are many ways to send direct mail pieces — from flat ...

How do you maximize the impact of your mail piece? Are you aware of the new emerging trends in shape cut envelopes the USPS is currently testing? How does it all fit together to create revenue?

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Since I started my marketing career in direct mail, I have a soft spot in my heart for it. And, I believe there is still a place for it among the digital channels that are pervasive today. With more ...