The Toronto Public Library had 3.7 million audiobook and e-book checkouts via OverDrive in 2016 and their total digital circulation was over 5 million if you factor in Hoopla, OneClickDigital and ...
In grade school, we all learned that copying the work of the kid sitting next to us in class was wrong. In elementary school, that was called cheating. As we got older, copying turned into plagiarism, ...
When librarians at local public libraries decide which books to keep and which to exclude, they often violate the public trust by doing so based on ideology. To avoid potential legal liability, these ...
Content Curation isn't new. In fact, it's an element of content strategy that hasn't evolved too much beyond sharing, retweeting and aggregating news. Until now. Trapit, a leading provider of content ...
We’ve all heard the phrase “content is king,” but in the world of inbound marketing has our definition of “Content” changed? Ninety-one percent of B2B marketers use content in their marketing mix and ...
With exciting new announcements like the one this week from Smashwords, who’s now partnered with OverDrive to add an additional 200,000 self-published titles to the 22,000 partner libraries’ ebook ...
Joel is Head of Sales & Marketing at Vestorly, an AI-driven content curation engine. He writes about leveraging content effectively. As marketers, we’re always on the hunt for the latest and greatest ...
I recently plugged a big gap in my content and research workflow. I thought I'd share my evaluation process - and how curation and bookmarking tools should be evaluated. I'm also including my grade on ...
Content curation is one of the most misinterpreted tactics in marketing. Most organizations curate content in some form or another, but very few do it correctly. Before you put time and resources into ...
Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it? It could be that influential voices disagree regarding it. It could also be that ...
The key to success in a myriad of web content that may drown us is to curate content. The whys and hows are explained in-depth inside this article. Web content will surround us (I think it might even ...